
How Value-Based Optimization Enhances Overall PPC Strategies
Shifting the Paradigm: Why Value-Based Optimization? Does the traditional approach to Google Ads still hold its effectiveness in achieving high ROAS? Executives in large corporations, such as CMOs, CFOs, and CEOs, face a critical strategic decision when investing their advertising budget. Maximizing advertising ROI and enhancing ROAS requires innovative strategies, like value-based optimization, that can […]
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