Competitor Analysis

How Value-Based Optimization Enhances Overall PPC Strategies

Shifting the Paradigm: Why Value-Based Optimization? Does the traditional approach to Google Ads still hold its effectiveness in achieving high ROAS? Executives in large corporations, such as CMOs, CFOs, and CEOs, face a critical strategic decision when investing their advertising budget. Maximizing advertising ROI and enhancing ROAS requires innovative strategies, like value-based optimization, that can

How Value-Based Optimization Enhances Overall PPC Strategies Read More »