
Raising Awareness About the Impact of Value-Based Optimization
Why Value-Based Optimization is Essential for High-Level Executives? Value-Based Optimization (VBO) has become a crucial component in the operations of large companies. It’s an innovative approach that focuses on maximizing the value of each customer interaction. But why does it matter to high-level executives such as CMOs, CFOs, and CEOs? Research suggests that the strategic […]
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