
Clarifying Myths About Value-Based Optimization
Unraveling the Mysteries of Value-Based Optimization Why are so many high-level executives in large companies, such as CMOs, CFOs, COOs, and CEOs, placing significant emphasis on Value-Based Optimization in their Google Ads campaigns? Simply put, this innovative strategy helps to achieve higher Return on Ad Spend (ROAS) and the substantial business growth they aim for. […]
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